A CRM for b2b sales teams.

“A pipeline the whole team trusts.”

Companies and the people at them, deals moving from lead to won or lost, and follow-ups so nothing goes quiet. Managers see the whole board; reps see what's theirs.

Ask about a CRM like this

Companies, the people at them, and every deal from lead to won, with follow-ups so nothing goes quiet.

What it does

Deals through your own stages
Companies linked to their people
Follow-ups that don't get missed
Managers see every deal

Inside the CRM

What Kestrel Workspace Supplies gets.

Real screens from the demo, with its made-up people and data.

01

Every deal, in the stages you really use.

Lead, qualified, proposal, negotiation, won. Name your stages your way and see where every deal sits.

Your own stages
Close dates
Filter by rep

02

The company and everyone you know there.

Buyers, decision makers, and their roles, with every call, email, and deal on one page.

People and their roles
Full history
Every open deal

03

Everything about a deal on one page.

What's being sold, to whom, by when, and every call, note, and next step along the way.

Notes and calls
Next steps
Stage history

04

Follow-ups that don't get forgotten.

Tasks on any company, person, or deal, with due dates. Overdue ones stand out, so nothing goes quiet.

Due today and overdue
On any record
Everyone's own list

Who sees what

Everyone gets their own view.

Each person signs in as themselves and sees only what their role allows. These are the roles this business starts with; yours match your team.

Sales manager
Runs the team: sees every company, contact, and deal, decides who works on what, and sets up the pipeline stages.
Sales rep
Works their own deals. Sees every company and contact so nobody is approached twice, but can only change the records they created.
Leadership (read only)
Sees companies, contacts, deals, and activity to follow the pipeline. Changes nothing.

A sales team meeting around a table — Photo: Yan Krukau / Pexels

The demo

A business that doesn't exist, with data that could.

Kestrel Workspace Supplies is made up, but its CRM is real: built from the same starting point we'd use for you, and filled with a realistic set of demo data.

A sales manager and 4 reps
60 companies and their buyers
45 deals across every stage
A quarter of calls and follow-ups

Want one like this, made for you?

Tell us how your business works. We'll build it around you, with your name, your colours, and your words, and have it live in 1–2 weeks, at a price we agree with you up front.

Email us about your business How pricing works