All examples
Salons, barbers & beauty

Fern & Fringe

Bristol · fictional demo business

A CRM for salons, barbers & beauty.

“A five-chair salon that books itself.”

Clients book, move, and cancel online through their own account. Stylists see their own diary, reception books for anyone, and colour work only goes to the people trained for it.

Fern & Fringe's calendar screen in Tailormade CRM
Clients book, move, and cancel online. Stylists see their own diary, and reception books for anyone.

What it does

  • Online booking with client accounts
  • Stylist hours and days off
  • Services with length, price, and buffers
  • A day calendar for reception
Inside the CRM

What Fern & Fringe gets.

Real screens from the demo, with its made-up people and data.

01

Clients book themselves in, day or night.

Your services, prices, and only the times that are really free. No double bookings, no phone tag.

  • Real-time availability
  • Their own account
  • Move or cancel online
Fern & Fringe's book an appointment screen in Tailormade CRM
02

The whole salon's day on one screen.

Every stylist side by side, every appointment in its slot, and gaps you can fill at a glance.

  • Every stylist side by side
  • Book from any gap
  • No-shows tracked
Fern & Fringe's calendar screen in Tailormade CRM
03

Services that know how long they take.

Length, price, and clean-up time on every service, and colour work only offered with the people trained for it.

  • Length and price
  • Buffers between clients
  • Who can do what
Fern & Fringe's services screen in Tailormade CRM
04

Hours, days off, and holidays, sorted.

Set each stylist's working week once. Holidays block their diary, so nobody books them by mistake.

  • Weekly hours
  • Holidays and days off
  • Late nights
Fern & Fringe's stylists screen in Tailormade CRM
05

Know every client before they sit down.

Their history, notes from last time, and what's coming up, all in one place for the whole team.

  • Appointment history
  • Private notes
  • Contact details
Fern & Fringe's clients screen in Tailormade CRM
Who sees what

Everyone gets their own view.

Each person signs in as themselves and sees only what their role allows. These are the roles this business starts with; yours match your team.

  • Salon manager

    Runs the salon: services and prices, stylists and their hours, every appointment, every client, and inviting clients to book online.

  • Reception

    Books, moves, and cancels appointments for anyone, looks after client records, and invites clients to book online. Can't change services, prices, or hours.

  • Stylist

    Sees their own appointments and the clients' details, marks appointments done or missed, and adds notes. Can't see other stylists' diaries.

  • ClientCustomer account

    A customer. Books, moves, and cancels their own appointments online, and sees only their own.

A stylist colouring a client's hair in a salon
Photo: cottonbro studio / Pexels
The demo

A business that doesn't exist, with data that could.

Fern & Fringe is made up, but its CRM is real: built from the same starting point we'd use for you, and filled with a realistic set of demo data.

  • 4 stylists and a receptionist
  • 8 services from men's cuts to full colour
  • 16 clients, 3 booking online
  • A month of appointments

Want one like this, made for you?

Tell us how your business works. We'll build it around you, with your name, your colours, and your words, and have it live in 1–2 weeks, at a price we agree with you up front.